Five reasons why Triumph Speed 400 & Scrambler 400 X will be huge successes in India


Triumph, the renowned UK motorcycle manufacturer, has recently launched its latest bikes, the Speed 400 and Scrambler 400 X, specifically targeting the Asian market, particularly India. With superior engine power and features compared to the popular Royal Enfield Classic 350, the Triumph Speed 400 has the potential to become a massive success in India. In this article, we will explore five key reasons why this motorcycle is likely to capture the attention of Indian riders and enthusiasts.

Exceptional Design and Aesthetics:

One of the primary factors that make the Triumph Speed 400 twins stand out is its stunning design. With features like upside-down forks, LED lighting, and impeccable paint quality, this motorcycle exudes a sense of style and sophistication. The eye-catching aesthetics appeal to the Indian market, where buyers often seek a visually appealing and distinctive motorcycle.

The well-crafted design of the Triumph Speed 400 is expected to attract a significant number of customers who prioritize aesthetics and want to stand out on the road.

Strong Brand Value:

Triumph has built a solid reputation as a top-tier motorcycle manufacturer globally. The brand is synonymous with quality, reliability, and performance. Indian buyers who value brand prestige and seek assurance in their purchases are likely to gravitate toward the Triumph Speed 400.

The association with a reputable UK brand adds an element of prestige and trust, making it an attractive choice for discerning customers. Triumph’s legacy and commitment to engineering excellence provide an edge over its competitors, contributing to the potential success of the Triumph Speed 400 in India.

Competitive Pricing:

One of the critical factors driving the success of any product in the Indian market is its pricing. Triumph has collaborated with Bajaj, a leading Indian motorcycle manufacturer, to produce the Triumph Speed 400 in India. This partnership allows for local production, resulting in reduced manufacturing costs.

As a result, Triumph can offer the 400 series at a more competitive price point than their fully imported models. Although not expected to be as affordable as the Royal Enfield Classic 350, the Triumph 400’s pricing is likely to be closer than anticipated. This attractive pricing strategy is bound to entice potential buyers, expanding the motorcycle’s market appeal.

Exclusivity and Uniqueness:

The Royal Enfield Classic 350, with its immense popularity, has become a common sight on Indian roads. As a result, some motorcycle enthusiasts seek a sense of exclusivity and uniqueness in their ride. The Triumph, being a British brand, brings a touch of exclusivity to India. The limited presence of Triumph motorcycles in the country adds to the allure, making the Triumph 400 a sought-after choice for riders who desire a rare and distinct motorcycle experience.

The exclusivity factor associated with the Triumph brand is expected to attract a dedicated fan base, enhancing the motorcycle’s potential for success in the Indian market.

Superior Engine Performance:

The Triumph 400’s engine specifications outshine the Royal Enfield Classic 350, making it a compelling option for performance-oriented riders. With a liquid-cooled, 4-valve, DOHC, single-cylinder engine and a capacity of 398.15 cc, the Triumph 400 delivers a remarkable power output of 40 PS / 39.5 bhp and 37.5 Nm of torque.

Equipped with advanced features like Bosch electronic fuel injection and a 6-speed gearbox, the Triumph 400 offers an enhanced riding experience. Indian riders who prioritize engine performance and seek exhilarating rides are likely to be drawn to the Triumph 400, further boosting its potential success.

The Triumph 400 series has the potential to achieve significant success in the Indian market for several compelling reasons. Its exceptional design,

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