Twitter’s long-awaited revenue-sharing program for creators with large audiences has finally come to fruition, as the social media giant begins to pay up. This move has been seen as a direct response to Elon Musk’s efforts to compete against Mark Zuckerberg’s rival Threads platform. Musk, the owner of Twitter, announced the program back in February and stated that the first payouts would be cumulative from that time.
Eligibility criteria for Twitter ‘revenue sharing’
To be eligible for ad revenue sharing, users must meet specific criteria. They need to be subscribed to Twitter Blue, have a Stripe account for payment, and have accumulated over 5 million tweet impressions each month for the past three months. These requirements aim to ensure that only high-profile creators with a significant following benefit from the program.
Last month, Musk revealed that the initial block of payments for creators would amount to $5 million. The platform has now begun distributing payments to eligible creators. One of the most prominent meme pages on Twitter, known as the “Internet Hall of Fame,” shared their impressive payout of $107,274 on Thursday. This staggering sum demonstrates the potential financial rewards for creators who meet the eligibility criteria and engage in high-impact content creation.
Twitter’s revenue-sharing program marks a significant shift in the platform’s approach towards creators. By compensating them for the ads that appear in their reply threads, Twitter aims to incentivize creators to remain active on the platform and produce engaging content that attracts advertisers. This strategy aligns with Twitter’s broader goal of enhancing user experience and retaining influential individuals who contribute to the platform’s popularity.
The email notifications sent out to select users on Thursday further emphasize Twitter’s commitment to rewarding its creators. These emails assure eligible creators that they will receive their share of ad revenue within the next three days. This clear communication and timely payout process not only demonstrates Twitter’s dedication to transparency but also serves as an incentive for creators to continue utilizing the platform.
Twitter vs Threads war seems already over
As Elon Musk continues to make waves in the tech industry, his involvement in Twitter’s revenue-sharing program adds another layer of competition between him and Mark Zuckerberg’s Threads platform. This rivalry highlights the growing importance of creator monetization and the race among major social media platforms to secure and retain influential content creators.
Twitter’s implementation of a revenue-sharing program for creators with large audiences represents a significant development in the platform’s evolution. By compensating creators for the ads displayed in their reply threads, Twitter aims to foster a mutually beneficial relationship between creators and the platform. As the first payments are being distributed, the program’s impact on the creator community and the competition between Twitter and rival platforms will be closely watched in the coming months.
Here’s how Twitter reacted to ‘revenue sharing’ :
POV: reply guys after seeing the new Twitter ad revenue sharing pic.twitter.com/FWxyu9BAyu
— Emmark💫 (@EmmarkGadgets) July 14, 2023
— Sea (@Sea3P0) July 13, 2023
Today, Twitter launched it's 'creator ads revenue sharing' program & the first payouts are genuinely impressing.
This will definitely encourage more & more content creators to post on this platform. pic.twitter.com/vEWcxy0yD2
— DogeDesigner (@cb_doge) July 14, 2023
The highest payout for Twitter's ad revenue sharing so far is over $100K pic.twitter.com/BStyJ4Cb1t
— Culture Crave 🍿 (@CultureCrave) July 14, 2023
— CN Wire (@Sino_Market) July 14, 2023
It’s hard to imagine the ad revenue sharing being anything but a disaster for the quality of the site
We’re all exit liquidity for celebrities pic.twitter.com/xwofEzM6OF
— UubzU (oob-zoo) (@UubzU) July 14, 2023
— Tesla Synopsis (@TeslaSynopsis) July 13, 2023
Twitter: “introducing our new ad revenue sharing program!”
Me: *posts an Auburn clip we’ve all seen a million times*
Random internet hater: “wow bro posting for cheap engagement farming well done”
Me, $17 richer: pic.twitter.com/yrL9PCHA0F
— Pablo Escobarner (11 natties) (@PabloEscoburner) July 13, 2023
Goodbye, Instagram Threads.
Twitter is taking over again with Ads Revenue Sharing for creators.
— Harsh Makadia (@MakadiaHarsh) July 13, 2023