IPL 2024 Breaks Records: 44.8 Crore viewers tune in for Cricketing Spectacle

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The Indian Premier League (IPL) 2024 has emerged as a colossal hit, smashing past viewership records with unprecedented numbers. Disney Star, the official broadcaster, unveiled staggering statistics, revealing that a whopping 44.8 crore viewers were glued to their screens during the first 22 days of the tournament. This mammoth figure signifies a significant surge in IPL viewership, surpassing all previous records.

According to data from the Broadcasting Audience Research Council (BARC), the cumulative watch-time for IPL matches reached a staggering 18,800 crore minutes, reflecting the immense popularity and appeal of the cricketing extravaganza. The live broadcast of IPL matches witnessed an 8% increase in cumulative reach compared to the previous season, with match ratings soaring by an impressive 15%.

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One of the highlights of the IPL was the electrifying clash between Mumbai Indians (MI) and Royal Challengers Bangalore (RCB) on April 11th, which captivated a massive audience of 14.75 crore viewers. This thrilling encounter saw viewers collectively watch a staggering 1,017 crore minutes of IPL action on the Disney Star Network.

As the ICC Men’s T20 World Cup looms on the horizon, the ongoing IPL serves as a crucial platform for viewers and India’s squad selectors to assess players’ performances meticulously, particularly focusing on openers, all-rounders, and wicketkeepers. With the tournament in full swing, the spotlight is firmly fixed on the players as they vie for spots in the national team ahead of the global cricketing spectacle.

Notably, even during the initial phase of the IPL, a staggering 35 crore viewers had already tuned in to witness the seventeenth edition of the tournament within the first ten matches. The broadcaster had anticipated a surge in viewership, especially during the intense clashes between arch-rivals, which unfolded from April 8th to April 14th.

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Star Sports, the broadcasting powerhouse behind both the IPL and the upcoming ICC Men’s T20 World Cup, remains committed to keeping fans abreast of all the latest developments and player performances. With comprehensive coverage, insightful analyses, and expert commentary, Star Sports ensures that cricket enthusiasts stay immersed in the excitement leading up to the highly anticipated global tournament.

FAQs
1. What is the highest viewership of IPL? 

In the first 10 matches of IPL 2024, the viewership garnered by the league was 35 Crore which is the highest in history. 

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