This Video Is Probably Why India Did Not Buy From Rafael


The year was 2009, Obama became the first Black President of the US, Manmohan Singh became Indian Prime Minister for the second time, the world was introduced to Susan Boyle, it was also when Aero India was held in Bangalore. This event was an opportunity for defence companies to pitch their defence systems to the Indian Government. Among all weapons, however, this below video was the most lethal.

The video is made by the Rafael Advanced Defense Systems of Israel to impress the Indian decision-makers. It remains on the internet as an example of a failed defence pitch. The video is an attempt to show Indo-Israel relations and features pictures of Hindu gods, a cringe song, and cultural appropriation. It’s wrong in all the ways a video could be wrong in.

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